Established
in
January
1997,
the
DTCM
has
two
main
areas
of
responsibility.
The
first
of
these
includes
all
the
functions
of
the
former
Dubai
Commerce
and
Tourism
Promotion
Board
(DCTPB),
which
had
been
in
existence
since
1989
and
concentrated
on
the
international
promotion
of
Dubai’s
commerce
and
tourism
interests.
The
DTCM’s
second
main
area
of
responsibility
is
as
the
principal
authority
for
the
planning,
supervision
and
development
of
the
tourism
sector
in
the
emirate.
Underlining
the
importance
attached
to
tourism
development
at
the
highest
level,
the
DTCM’s
Chairman
is
His
Highness
General
Sheikh
Mohammed
bin
Rashid
Al
Maktoum,
Crown
Prince
of
Dubai
and
UAE
Minister
of
Defence.
Its
Director-General
is
Khalid
A.
bin
Sulayem.
As
part
of
its
marketing
role,
the
DTCM
plans
and
implements
an
integrated
programme
of
international
promotions
and
publicity
activities.
This
programme
includes
exhibition
participation,
marketing
visits,
presentations
and
roadshows,
familiarisation
and
assisted
visits,
advertising
brochure
production
and
distribution,
media
relations
and
enquiry
information
services.
In
addition
to
its
head
office
in
Dubai,
the
DTCM
has
14
overseas
offices.
They
are
located
in
Philadelphia
(covering
North
America
—
East
and
Central),
Los
Angeles
(North
America
—
West
Coast),
London
(the
UK
and
Ireland),
Paris
(France),
Frankfurt
(Germany),
Stockholm
(Scandinavia),
Milan
(Italy),
Moscow
(the
Russian
Federation,
CIS
and
Baltic
States),
Nairobi
(East
Africa),
Johannesburg
(South
Africa),
Mumbai
(India),
Hong
Kong
(Far
East),
Tokyo
(Japan)
and
Sydney
(Australia
and
New
Zealand).
In
assuming
its
administrative
responsibilities
within
Dubai,
the
DTCM
has
now
taken
over
the
licensing
of
hotels,
hotel
apartments,
tour
operators,
tourist
transport
companies
and
travel
agents.
Its
supervisory
role
also
covers
all
touristic,
archaeological
and
heritage
sites,
tourism
conferences
and
exhibitions,
the
operation
of
tourist
information
services
and
the
organisation
and
licensing
of
tour
guides.
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